The SIMalliance membership, which represents approximately 86% of the global SIM market, has reported SIM shipment volumes totalling 4.2 billion units for 2013, compared to 4.6 billion in 2012. The estimated total available market in 2013 was 4.85 billion units, compared to 5.1 billion in 2012.
The 5% reduction in the estimated total available market results from a decline in low-end SIM shipments across Asia – particularly in India – following the introduction of regulation which requires prepaid SIM customers to be formally identified and registered. While the regulation had a notable impact on the market in 2013, the region has adapted swiftly to the new requirements and recovery was evident even in the most affected countries towards the end of the year. The outlook is therefore that the market will return to normal and further growth is anticipated.